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Date and Time
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Aug 21 2012 12:00 PM -- 1:00 PM
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Description
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Date: August 21, 2012
Time: 12:00-1:00 PM
Location: Online
Information: Sustainability Webinar
Industry leaders with expertise in sustainability, who also authored a recent CMA leadership paper on this subject, come together to further discuss how organizations should align themselves to deliver against a sustainability agenda. Areas such as communication strategies, supply chain implications, and employee education and training are the focus of this webinar.
In an era of increased social and environmental transparency, resource scarcity, rising energy costs, climate, and a younger generation of consumers who are demanding sustainable business practices, mainstream marketing has changed. The transformation of products, processes and services depends on the "green" core competencies of its personnel; the Webinar will explore what this means. They'll share one organization's tested approach to communicating a sustainability strategy, and then conclude with a Tim Horton's case study that details its approach to designing a framework to anchor its diverse corporate citizenship activities, and how it is communicating its commitments publicly.
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