|
Date and Time
|
|
Apr 26 2012 1:00 PM -- 2:00 PM
|
|
|
|
Description
|
Date: April 26, 2012
More information and registration: website
CSR practitioners understand that active partnerships with governments and/or non-profit organizations in the countries and communities where a company operates can drive significant social and business benefits. However, it is often challenging to garner the executive commitment to develop corporate community involvement strategies that deliver those benefits.
Join CBSR as they walk through an approach to developing corporate community involvement strategies that build executive support, identify your corporate "cause" and establish the criteria for partnership selection. Also benefit from the experience of LoyaltyOne and Capital One where they share how they transformed their corporate community involvement strategies into business strategies.
Learning objectives:
- Learn how to develop a corporate community involvement strategy that integrates organizational culture, competencies and assets, community and employee interests, and core business strategy to deliver social and business impacts over the long-term
- Understand the relationship between brand impact and local discretion when determining the corporate community involvement model that works best for your organization
- Understand what questions you need to answer to determine the intersection between business priorities, organizational assets and stakeholder expectations
|