A recent Alberta Venture article features an interview with Janet Keeping, CBERN participant and President of the Sheldon Chumir Foundation for Ethics in Leadership.

The Case
Car dealers do it, soap sellers do it, gas companies with ethanol do it, grocers selling organic produce do it: products are fuel-efficient, recycled, biodegradable or, maybe best of all, natural. It seems as though everyone is selling products on the basis of how environmentally beneficial they are. But an Ottawa polling group reports that three-quarters of Canadians are cynical about environmental claims. Even Reader’s Digest, in a “Greenwash” cover story, reports on a survey that claims that an “astounding 99.9% of so-called green products make false, misleading or unsubstantiated claims.”

The Panel
KEN CHAPMAN: a lawyer, principal in Cambridge Strategies Inc., a public policy consulting firm, and blogger | JANET KEEPING: a lawyer and president of the Sheldon Chumir Foundation for Ethics in Leadership | Michael Atkin: principal retailer, Anglo Canadian Volvo.

Access the Article here

CBERN Links
Organizations - Sheldon Chumir Foundation for Ethics in Leadership
People - Janet Keeping