| Name | Mcavan Advertising |
| Publication Date | |
| Issues | Advertising, Customer Relations, Ethical Issues, Professional Firms |
| Disciplines | Operations Management |
| Industry | Business Services |
| Setting | Canada, Small organization, 2005 |
| Publication Title | Ivey Case Studies |
| Publisher/Source | Ivey Publishing |
| Author(s) | John S. Haywood-Farmer, David Resnick |
| Product Code/ISBN | 9B05D012 |
| Pages | 6 |
| Access | http://cases.ivey.uwo.ca/Cases/Pages/home.aspx?Mode=showproduct&prod=9B05D012 |
| Abstract | The president of Mcavan Advertising, a full advertising, marketing and design agency, was trying to decide what to do about a long-term client's request. The client, Floos Inc., had referred the president of Ryl Enterprises to Mcavan Advertising and Mcavan began work on the new account. Later, Floos Inc. claimed that Ryl Enterprises was a competitor of Floos and asked Mcavan not to work further with Ryl. Students have to identify and evaluate Mcavan's various options. |
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